A big transaction in the restaurant industry, with the Foodtastic group having just acquired the 21 restaurants of the Rôtisserie Fusée chain from Shawinigan businessman Roger Lavergne.
In an interview with L’Hebdo, he confided that it was the conclusion of a very emotional negotiation since his family is still very involved in the management of restaurants. “Of the 21 establishments in Quebec, we have 12. If we had so many, it’s because we believed in it. I would speak more of a merger than a transaction, because the family will remain very involved within the company, ”says Roger Lavergne, stressing that his son Laurent has been appointed director of marketing within the group.
Foodtastic has more than 110 restaurants and $ 200 million in sales per year through its various banners, the most famous of which are La Belle et le Bœuf, Nickels, Rôtisseries Benny, Rôtisserie Au Coq and Chocolato.
“President Peter Mammas has the same background as me,” explains Roger Lavergne. He started in the kitchens of the family restaurant as a teenager and has always stayed in the field. Foodtastic has pan-Canadian projects for its banners and that will allow Fusée to take it even further even if we will remain a rotisserie close to our customers. ”
The transaction also provides that the Fondation Fusée, created by Roger Lavergne, will continue its mission. “It was important for me, because the cause of handicapped children is really close to my heart,” said the president of Les Cataractes.
Municipal councilor of Cap-de-la-Madeleine and businessman recognized for his involvement in the community, Laurent Lavergne opened his first rotisserie in 1966, giving it the name of the street where it was located: Fusée. The chain then developed in Mauricie, then elsewhere in the province: in Center-du-Quebec, Quebec, Lévis and Beauce.
If the health crisis has cut the legs of many restaurants with dining rooms, it has on the other hand been very beneficial for rotisserie chains in general since they already had a well-established clientele accustomed to picking up their orders or getting them. to have delivered.
“The negotiations had started before the pandemic, but yes, business was good and the context favored the conclusion of the sale,” concludes Roger Lavergne who says he sympathizes with his restaurant friends who have not had the same luck.