February 28, 2021



The extended media drive – L’

Exceptionally, The media drive is extending its 20e edition until December 31. She will enjoy a showcase during the TV show Everyone together featuring a unique 90-second message to stimulate donation.

Held on December 28 at 7:30 p.m. live from the Yoop space, this great celebration will be broadcast simultaneously on ICI Radio-Canada Télé, Noovo, Télé-Québec and TVA, as well as on the Yoop application and the yoop site. app.

Desjardins will double the first $ 100,000 in donations received during the broadcast.

The addition of seven fundraising days will allow La guignolée des medias to offer even more support to some one hundred beneficiary organizations and food aid counters across Quebec. They are currently facing a 30% increase in requests. From Saguenay to Val-d’Or, from Gatineau to Trois-Rivières, all accomplish a colossal task during the holidays, but also throughout the year.

Until the end of 2020, it will be possible to:

– Donate in Jean Coutu pharmacies, Maxi and Provigo grocery stores as well as in the offices of Via Capitale real estate brokers. They will accept contributions in non-perishable food (until December 24) and cash (until 31);

– Make a donation to guignolee.ca;

– Text NOEL to 20222 for a donation of $ 10.

As of Friday, December 18, more than $ 2.5 million had been raised since November 24, the launch date of the 20th edition.