It has been a few years since the Île Saint-Quentin park began to take steps to modernize its brand image. It’s now done: make way for Île Saint-Quentin – the island of a thousand smiles.
Developed by Médiavox, the new logo highlights the forest, hiking trails, the beach, the river and the river and is intended to remind you that there are many opportunities to smile when you set foot on the Island.
“It was more than necessary to review the brand image. Several actions have been put forward for a long time to offer citizens a park on Île Saint-Quentin of which they will be proud. The master plan allows us to move towards this objective and actions are multiplying in this direction. There is happiness that comes to the island. We can think of the opening of the refrigerated ice rink. The happiness was very noticeable there. Île Saint-Quentin is a natural treasure located in the heart of the city of Trois-Rivières, ”said Pierre-Luc Fortin, president of the Corporation de développement de l’Île Saint-Quentin and councilor for the Estacades district.
The design of the brand image and its various components required an investment of between $ 15,000 and $ 20,000. This includes changes in signage on the island.
In the last few months, the sewer and aqueduct network has been replaced, renovation work on the footbridge has started and new street furniture including swings and picnic tables have been installed.
The next steps will be to refresh the buildings and build a new bathers pavilion.
“Since 2016, we have put our shoulder to the wheel to bring about major changes to the park,” recalls Stéphane Lamothe, general manager of Île Saint-Quentin. We carried out an administrative, human and financial restructuring, put in place a new vision and mobilized the staff. All the stars are aligned for the rest of things. “
Management took advantage of COVID-19 to revisit its business model, in particular to attract new partnerships to develop the island in the vision of the master plan.
With regard to pricing, the master plan foresees, in the more distant future, the introduction of pricing for parking in order to encourage active transportation, walking, cycling, etc.